authentication – Craigslist type site for domain/website asks for my selfie with identification card – Unsafe?


Flippa is a website that lets sellers of domains and website list their properties for sale.
They do not handle funds, escrow d0t com and/or paypal handles the sales.
After taking my money for listing (250) I was able to sell my website.
When it came to finish sale, told me that in order to proceed to escrow d0t com that I must:
Upload selfie with my govt id, scan both sides of id, AND also do a “liveness video.”
I was a bit alarmed and looked in the their partner.
They use a company that does KYC verification. Find it strange flippa, a non-financial company, is using KYC.
Anyway the company they use claims to be based out of London.
Which is is not true, their address in London is paid virtual business office.
They are a Russian company, with russian founders and employees.
No hate on Russia but as an American I am not comfortable uploading all this private info JUST to complete a website sale!

Is this even legal for Flippa to do?
Flippa also says they store the information I sent them.
I don’t like that they only ask me to complete this AFTER they have my money.

TL;DR
A company that offers listing service for domains wants my selfie with my govt id. They use verification service that obscures that they’re based in Russia. Is this safe?