Modern Search Engine Optimization with Mike North (Update 11-2018)
WEBRip | English | MP4 + project files | 1280×720 | AVC ~ 368 kbps | 25 fps
AAC | 202 kbps | 48.0 KHz | 2 channels | 04:04:55 | 1.05 GB
Genre: eLearning Video / SEO
Extend the reach of your application with a comprehensive understanding of modern search engine optimization (SEO). Enable search engines to index and display your content in the best possible way! Mike North gives you all the tips and techniques you need to make your site easy to find on Google. You'll also learn how to take advantage of the advanced features of Facebook and Twitter to engage users more.
00:00:00 – 00:05:15 Introduction Mike North introduces his Search Engine Optimization (SEO) course, where he examines the importance of following SEO and the course agenda.
Traditional SEO strategies
00:05:16 – 00:14:08 Traditional SEO Strategies Introduction Mike goes back to the traditional paths to SEO and talks about creating a website with unique and targeted content that is easy to index for web spiders.
00:14:09 – 00:21:24 SEO Strategies for Physical Locations Mike talks about tips and procedures for brick-and-mortar companies.
00:21:25 – 00:30:33 PageRank Mike discusses the first algorithm used by Google for search results. PageRank counts the number and quality of links to a page to get a rough estimate of the importance of a website compared to other sites of similar types or content. Mike answers PageRank questions from students.
00:30:34 – 00:36:20 Keywords from Long Tail Mike reviews Long Tail keywords. These are three and four keyword phrases that are very specific to the content or business of a website. Long tail keywords are more abundant and therefore more cost effective to use than the relatively few top keywords with higher demand.
00:36:21 – 00:49:30 SEO Keyword Tools Mike demonstrates two tools for finding potential keywords. It shows you how to use Google's Keyword Planner and Google Trends.
00:49:31 – 00:58:06 Linkbuilding Campaigns To improve website SEO, Mike demonstrates how authority can be built into industry and research competition websites to support the link building strategy.
00:58:07 – 01:00:31 White Hat vs. SEO. Black Hat SEO Mike talks about the desire for organic, sustainable growth with SEO tactics, rather than trying to undermine search engine algorithms. Profits from these secret tactics, known as Black Hat SEO, can lead to short-term profits, but are quickly revealed and punished with poor search engine rankings.
01:00:32 – 01:10:59 Remove broken links If your site has bad links indexed by Google, Mike reviews tools and tips to remove those links and let Google know that you reject them. Mike takes questions from students.
01:11:00 – 01:24:10 Advertising campaigns In addition to organic SEO, Mike introduces search engine ads to drive traffic.
01:24:11 – 01:33:26 Challenge 1: Basic Metadata In this challenge, students write metadata for a sample site.
01:33:27 – 01:45:12 Challenge 1: Solution Mike reviews platforms where developers can provide a richer context for pages. Mike demonstrates how Facebook's Open Graph protocol allows developers to integrate their pages into a limited subsection to get more information about what content can be found under a URL.
01:45:13 – 01:58:01 Facebook OpenGraph Mike introduces the OpenGraph protocol, which adds the social media capabilities of Facebook and Twitter to pages by using specific HTML5 metadata elements.
01:58:02 – 02:05:22 Challenge 2: OpenGraph In this challenge, students add Open Graph data to pages of a sample site.
02:05:23 – 02:20:03 Challenge 2: Solution Mike goes through Challenge 2's solution.
02:20:04 – 02:33:05 Twitter Maps To create a richer context of the Twitter pages, Mike shows how to build Twitter maps.
02:33:06 – 02:37:00 Challenge 3: Twitter Cards In this challenge, students add Twitter metadata to the pages for creating Twitter cards.
02:37:01 – 02:45:47 Challenge 3: Solution Mike goes through Challenge 3's solution.
02:45:48 – 02:50:09 Pinterest Rich Pins Called Rich Pins reviews Mike's social metadata for the Pinterest social network, including the article and test pins.
02:50:10 – 03:02:08 Structured Data Introduction Mike shows how structured data for events, products, reviews, recipes, and more, placed in the HTML body element, can be read by various services, such as Google Mail and Google. Search results can provide a richer, interactive experience.
03:02:09 – 03:05:52 Challenge 4: Course Data In this challenge, students add Open Graph data for course data and breadcrumbs.
03:05:53 – 03:14:40 Challenge 4: Solution Mike goes through Challenge 4 resolution.
03:14:41 – 03:28:36 Preparing for Mobile Devices As Google's preferred sites for mobile site delivery, Mike reviews tips and techniques for developing responsive web design, including Viewport media queries, meta tags, and manifest JSON Files, icons and more.
03:28:37 – 03:31:23 Challenge 5: Mobile Optimization In this challenge, students prepare a website for mobile fitness.
03:31:24 – 03:49:06 Challenge 5: Solution Mike goes through Challenge 5's solution.
AMP project (Accelerated Mobile Pages)
03:49:07 – 03:59:15 Introduction of the AMP project Mike introduces the Accelerated Mobile Pages (AMP) project, which is a kind of HTML design for fast surfing the mobile web.
03:59:16 – 04:00:49 Challenge 6: Creating AMP Pages In this challenge, students create an application that AMP provides for mobile devices.
04:00:50 – 04:06:26 Challenge 6: Solution Mike goes through solving Challenge 6.
Wrapping up modern SEO