I’m currently improving the accessibility of the FAQ on our product page after some feedback from the business that the FAQ might be too low on the page for users to engage with. This is a rough layout of our product page:
After looking through some browsing sessions, users are engaging more with the FAQ than all the marketing-driven USPs above it. Now, i’ve looked around and it’s fairly common for the FAQ to be at the bottom of the page – so instead of moving it around and breaking the ‘flow’ of the page, i’m thinking of adding an anchor link somewhere near the top to prevent users from having to scroll through so much stuff to reach the FAQ.
My question is, assuming that the anchor links are the right way to do this, what would be the optimal position to place an FAQ anchor link on this page?