It would be like speaking a completely different language than your client’s language.
Creating a buyer persona allows you to have a clearer and more accurate idea of; who your ideal customers are, what they like, the problems they face, what they seek, and much more.
And with all of this information, you can find the ideal tone to interact with your customers, which tools and language to use, what imagery is most effective, and much more.
With specific data about potential customers, you will be able to understand their pains and fears more accurately. Helping you better create solutions for their problems and to advertise, market, and sell to them more easily.
But don’t think that this tactic is only necessary for large corporations. Entrepreneurs and businesses of every size and industry can benefit from defining a shopper.
How to create a customer avatar