How are you leveraging data/analytics in your business?

This field has been buzzy for a while now, but I’m curious to learn how actual entrepreneurs are using data/analytics to drive decision making during day-to-day operations. Is this a big focus area for you? Or do you feel the emphasis on data/analytics is overstated?

Do you have a set of KPIs you regularly measure progress against? How useful/reliable are your metrics?

Have you been able to automate your approach to data gathering/processing? Or is this something you’re doing manually by hand?

If you plan to make improvements in the area of data/analytics over the coming months, what kinds of changes do expect to drive the greatest ROI?

Would love to hear a few perspectives on how other business owners are approaching these kinds of questions in the real world.