How do I exclude the AppData directory from Robocopy?

I am trying to use Robocopy to backup folders for specific Windows 10 users. I want to exclude the AppData folder but I have tried about 10 permutations of this (with quotes, without quotes, Application Data vs. AppData, etc. and none work.

robocopy c:usersexample  i:c_driveUsersexample /E /MIR /ndl /np /r:3 /w:5 /XD "c:usersexampleappdata"