How many keywords do you target?

The exact number of keywords will depend on your budget, the size of your niche, how competitive it is and the timeframe for results. However, just like the folks above have mentioned, most people target 2-5 low to medium keywords for a start, if it’s a small business.

The ultimate number of keywords you can use is virtually limitless, but of course, this isn’t practical, unless you have a limitless budget for that. Also, optimizing a keyword involves a lot of work and needs time, so you will have to consider all these while deciding how many keywords to optimize at a time in the beginning.

I hope that helps