My answer would’ve been SEO all day, every day.
But now that I’ve been around the block a few times and I’ve been exposed to how the online traffic game actually works, my opinion has changed.
Instead of wasting your time and money on PPC, and investing a tremendous amount of time on SEO, I strongly suggest you focus more on social media outreach.
Social media optimization, social media marketing, and social media outreach can help take your website’s traffic to the next level.
The best part of this is that it can lead to better search traffic volumes as well.
You see, when you reach out to influential leaders on social media who specializes in your niche, you end up branding your website.
If you establish a solid brand, people in your niche will eventually start linking to you on a completely voluntary basis.
You don’t need to prod them.
You don’t need to encourage them.
You only need to just post high quality content and work your social media presence and you would be earning these high quality backlinks.
Best of all, these are highly-targeted to your niche.
To reiterate, if you’re looking to get maximum exposure for your website and you’re looking to save money, I’d invest on a virtual assistant, pay that person a couple of hundred bucks a month, and establish a solid social media base for your website.
This can pay off tremendously over time.