– 1. Publish relevant content
The content of Laptop.Quality is the number one driver of your search engine and there is no substitute for great content. High quality content created specifically for the intended user will increase website traffic, which will improve the authority and relevance of your website. Refine your web writing skills.
Identify a keyword phrase for each page and set it as the target. Think about how your reader can search for this specific page (using terms like "Michigan Mechanical Engineering", "Best Applied Physics Program" or "Michigan Tech Degrees"). Repeat this sentence several times on the entire page – once or twice in the introductory and closing paragraphs and two to four times in the rest of the content.
Do not forget to use bold, italic, heading tags (especially a H1) and other highlighting tags to highlight those keyword phrases – but do not overdo it. You want your language and your writing style to be read naturally. Never sacrifice good writing for SEO. The best pages are written for the user and not for the search engine.
– 2. Update your content regularly
You've probably noticed that we're very busy with content. Search engines too. Regularly updated content is considered one of the best indicators of website relevance. Always keep it up to date.
– 3. Metadata
When designing your website, each page contains a space between
Title metadata is responsible for the page titles displayed at the top of a browser window and the headline in search engine results. It's the most important metadata on your page. For those who have a CMS website, the web team has developed an automated system for creating the meta title for each web page.
Description metadata are the textual descriptions that a browser can use in your page scan. Think of this as your site's ad – a concise and appealing description of what's in it, with the goal of getting users to enter. A good meta description usually contains two complete sentences. Search engines may not always use your meta-description, but it's important to give them the option.
Keyword metadata is rarely used to tab search engine rankings. However, you should already know your keyword phrases so that it does not hurt to include them in your keyword metadata. You want to insert a variety of sentences. As a rule, try to keep it at 6-8 sentences, each sentence consisting of 1-4 words. A good example would be "computer science degree".
– 4. Do you have a link-worthy page
Focus on creating relevant links in the text. Instead of the link "click here", write the name of the destination. "Click Here" has no search engine value outside of the attached URL, whereas the "Michigan Tech Enterprise Program" is rich in keywords and improves your search engine rankings and the ranking of the page you link to. Always use descriptive links by linking keywords. This not only improves search engine optimization, but also adds value to your readers, including people with disabilities or users who use screen readers.
– 5. Use old tags
Always describe your image and video media using alt tags or alternative text descriptions. They allow search engines to find your page, which is especially important for those who only use text browsers or screen readers.
These are just a few of the many ways to improve your search engine ranking. If you want to know more, we recommend the following resources:
blogs.mtu.edu/webmaster – special contribution to SEO and usability
www.moz.com – professional blogging and SEO tools
www.google.com/webmasters/tools – a great reference for understanding your Google Site stats