Marketing vs. Advertising: What’s the difference?

It may seem like advertising and marketing are two concepts that share exactly the same objective. In fact, they do have the same objective: alerting consumers to products and services being sold. Marketing and advertising have many things in common, but there are some differences. Comprehension of these differences and similarities will help any business or organization with their strategy for customer and audience acquisition.
WHAT IS MARKETING?
Marketing is a process that involves design, creation, research and data mining about how to best align the idea of a product or service with the target audience. Marketing helps to define the product even more than the actual product does.
HOW DO YOU MARKET?
Marketing involves research and analysis. This involves studying audience response and creating language and design that will best influence that audience. Certain groups of consumers respond better to images and words than others. Slogans and mission statements that best communicate the “message” of the product are essential to marketing. Marketing strategy can be broken down into the 4 P’s: product, place, price and promotion.

The message of a marketing campaign transmits what kind of people can use the product, what kind of environment best suits the product and other related information. The message is communicated through marketing materials, which create tone and personality of the product as well. Another aspect of market research is pricing and ways to distribute the product.

Source:http://bblink.com/marketing-vs-advertising

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