mysql – add_post_meta does not respect the content

I insert this and it works fine:
add_post_meta( get_the_ID(), ‘robots’, ‘TEXT’, true );

After adding that I check the database and everything is fine, the result is TEXT.

But if I insert this:

add_post_meta( get_the_ID(), ‘robots’, ‘a:2:{i:0;s:7:”noindex”;i:1;s:8:”nofollow”;}’, true );

The result is:


And I need the result to be exactly the same as I have added it:


I need not to automatically add that s:43:” and the “; at the end.

Can anybody help me please?