SQL Server Master Data Services Permissions for Subscription Views

I have an instance of SQL Server Master Data Services installed, there are users managing the master data via the Excel add-in, now we’re ready to integrate the master data into products. We’ve created and published subscription views, but users can’t connect to the server to query from them. Our hope is to use PowerQuery in Excel to enable users to leverage the master data, so we’re trying to figure out how best to manage the permissions.

Are permissions to query subscription views managed separately from the master data permissions managed in the browser UI?