Tag: Analytics

(This query is already posted on stackoverflow because I was unclear whether I needed to add more variables to the GTM Data Layer or whether it was just an Analytics data analysis issue. I don’t make a habit of duplicate posting!)

I need to provide detailed reports on the click-throughs on some website pages that have lots of adverts.
To facilitate subsequent analysis, each advert link has two classes: one unique to the advert and one unique to the advertiser.
GTM has a GA4 Configuration tag with a ‘Click – Just Links’ trigger, and with All Link Clicks set (using several triggers, selecting Some Link Clicks and then filtering on Click URL would be more efficient, but advertisers come and go regularly and I wanted to avoid having to update GTM with new triggers all the time).

The clicks come through to Analytics and are visible in EVENTS => Events => click (Existing events tab) => Classes, and in Analysis Hub under User Activity => Events table => select click
I have a Custom dimension for ‘classes’ and a custom metric for the clicks.

No problems so far.

But what please is the now best way forward to produce a simple report for each advertiser with (e.g.):

Advert name (i.e. its <a> class)
    clicks by week 

No graphs, no demographics, gender, country, phase of moon, ,… just click-throughs by advert!