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Andre Chaperon – Lean Business for Creators
ATTENTION: This "beta version" of LBC is perfect for early adopters. People who are happy to buy unfinished products because they want to be FIRST (get an early competitive advantage). People who are ready to make a leap of confidence and buy early.
I define an early adopter as someone who meets these criteria:
You have a problem or need
They understand that they have a problem
They are actively looking for a solution and have a schedule to find it.
The problem is so painful that they cobbled together (or tried) a workaround
They have or can quickly earn dollars to buy the product to solve their problem.
Simply put, early adopters are the ones who need this product the most.
The format of LBC (Volume 1) mainly consists of long text. If you don't like reading, please don't log in. Don't buy. This is not a video course.
In most of the cases I've experienced, I don't think video respects your time and attention. Most people will need an hour to describe something that could have been said in 10 minutes or less.
Video has a place in learning – like showing how to do something that is hard to explain in writing – that I welcome and support.
But video is also not a good reference. Most marketers create videos because it's easier for them. Not because it is a better learning medium for your students.
I have a "voice" for text, not video.
The well-written word is different. It is beautiful and concise. There is little waste. Either a word is needed to convey the thought, idea or insight, or it is not used.
This course is 93% written. Long form.
The course content is * not * dripped out.
You have access to everything. It is at your own pace. That means you can break through it at a pace that fits your schedule. However, the goal is not speed.
I am often asked, "How long does it take for ARM or SOI to complete?"
That is the wrong question. It is not important to get the gold star for completion. We are not back to school.
What matters is twofold (and this can be very different between students):
Understanding (internalization of ideas until they are clear to you),
and execution (get the job done).
This is not a race.
It's about getting the job done and then getting a result. It is about serving first and then making money.
Really a marketing course
At the meta level, you will learn how to become a better marketer. You will learn a (strategic) skill that is transferable to the marketing that you are already doing and the marketing that you will be doing in the coming years.
In LBC, you * don't * learn how to launch a product. It is a tool, a tactic.
Rather: You will learn how to create sensitive lead marketing that connects emotionally with the people you want to serve.
You will learn how to move people from prospect to customer because you have shown that you understand their problem and find a solution that is important to them and that they want.
If you do this well, "selling" becomes superfluous. It's nice to create an asset that behaves like this.
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