The alpha male, the iconic bad boy, has been making girls' hearts beat faster for years. But lately, despite all her breasts, seeking attention, in her face behavior, her attraction has diminished. The beta male, the shy little nerd, moved in on the territory of alpha males. Whether you turn on the TV, watch the tabloids, or go to a movie, you will notice this great shift in the male hierarchy. Shows like the Big Bang theory are the epitome of a nerd who starts to climb up. They are now in the center of the show and do not take the Alpha Man in the background. In fact, the alpha male in these shows is often portrayed as a "villain" or a bully. Dr. Reid on the TV show Criminal Minds is a genius and a real nerd, but he's also running around shooting some legitimate bad guys. Introverts like Bill Gates and Mark Zuckerberg take over the business world and replace demanding, loud, powerful alpha males like Donald Trump. But what is behind this dramatic shift? What causes the case of the infamous alpha male and lets the shy, nerd-like beta male take her place? There are several social movements that have slowly led the beta male to the top. The shift in the male hierarchy can be traced back to evolutionary beta traits that contribute to their current dominance in society, the promotion of women's equality, the continued acceptance of homosexuals, and the main movement to prevent bullying.