Mobile App Development Tool – Kony

If you want to build your mobile app from scratch, there are a number of tools available as part of advanced mobile app technologies. The tools below are ideal for developing a complete app from scratch, and provide multi-platform capabilities to reach a broad audience. Echo Innovate IT has put together a list of mobile app development tools that help you create a bug-free app from scratch.


When Kony connects to a single IDE, a developer can create JavaScript apps that run on all platforms. However, this tool is a bit of pinching the bag, especially if you want to create more than one mobile app, want more than a hundred users, etc.

The Kony mobile app development tool can support a variety of things including API management, catboats, voice, customer reporting, augmented reality, reference apps and many more. While the tool itself can be installed on both Windows and Mac computer systems, the associated mobile apps are used for previewing and testing on the device on which it is to run.


How to improve the placement of a website with the right content?

We do not want to sound like a broken record, but the content has proven to be critical to a brand's success in the digital environment – from the local business to the business empire! Placement of the website
A company can and should use content on its website to improve placement and turn browsers into buyers. Using the information we currently have and some clever marketing strategies – or Dan Tire of Hubspot says "smarketing", we can achieve real results. Let's start with what John Mueller from Google has to say.

The word from Google
Recently, Mueller hosted a Google Webmaster Central Hangout. In the hangout, a participant asked if the site was technically sound, but they had difficulty finding a higher search placement.

In this context, Mueller answered that even the most technically perfect website without the right content – as you suspected – lacks relevance. Content uses keywords, binds the audience, answers questions and creates the opportunity for continuous growth, which will undoubtedly contribute to a higher ranking.


Facebook has messed up the reach of my target audience

Hello everybody

I'm an administrator of a Facebook page with over 1.2 million followers. Our site mainly contains videos that publish 3 to 5 videos daily. We've won all of our likes / followers organically, and we've never paid Facebook to promote our site or posts. Since December 14, we noticed that the audience's reach and engagement had become abnormal and declined dramatically, something we did not understand, why it suddenly happened for no reason.

We've never stopped posting and we've always kept the page active, and we've posted the same content that made our site grow more meaningful than the audience could suddenly be.

We have other sites that have far fewer likes / followers, but audience reach is now higher on these sites. For example, we have a different page with 100,000 followers and audience reach is higher than on our 1.2m follower page, which is crazy.

Our site used to grow at about 1000-3000 likes a day, but since December 14th to today our site has grown by only 2,000 likes, which makes no sense.

When we search for page videos, they will no longer appear in Facebook Watch / Facebook videos.

We believe that this is a technical error of Facebook, because this makes no sense. We have pages with which we compete and publish similar content, and their page is unaffected, but only our site is affected, their video views and reach still look normal. So we do not understand why Facebook would do that on our side. We did everything right to enlarge the page. So it has to be a technical error or a mistake of Facebook.

Please help us find out what happened, because we have years of experience with Facebook pages and that makes no sense whatsoever.

Many Thanks

Tracking – We use an "Upgraded Custom Audience Pixel". Why does Facebook make a callback when an action is taken on my site?

I am using the "Upgraded Custom Audience Pixel" from Facebook ( and have just noticed that every time an action is taken on my site, eg on the website that sends it:[buttonText]= None% C2% A0 & cd[buttonFeatures]=% 7B% 22name% 22% 3A% 22% 22% 2C% 22id% 22% 3A% 22% 22% 2C% 22day% 22% 3A% 22button% 22% 2C% 22classList% 22% 3A% 22btn% 20dropdown- Toggle% 20selectpicker% 20btn-default% 22% 2C% 22value% 22% 3A% 22% 22% 2C% 22innerText% 22% 3A% 22% 2% C2% A0% 22% 2C% 22imageUrl% 22% 3Anull% 2C% 22numChildButtons% 22% 3A0% 2C% 22Destination% 22% 3A% 22% 22% 7D & cd[formFeatures]=% 5B% 5D & cd[pageFeatures]=% 7B% 22title% 22% 3A% 22PAGETITLT% 22% 7D & sw = 1280 & sh = 1024 & v = 2,8.37 & r = stable & ec = 4 & 30 = fb.2.1547380815932.2118539582 & it = 1547380828361

It appears to report the URL, the name / ID of the selection box, the option chosen, the page title, and other metrics. What is it and why is Facebook following the user interactions on my website?

It seems a bit intrusive, as I do not remember that I gave Facebook permission to pursue this level of interaction.

Lessons on MOBILE APP DEVELOPMENT PROCESS You must learn to be successful

Let's figure this out as you go through the six steps of the development process: brainstorming, design, development, testing, launch and post-launch, and the new trends that are now shaping the digital world.

Step 1: brainstorming

A very important part of the overall mobile app development process is a thorough understanding of the Google Play Store and the Apple Store as they provide a goldmine for market research. Once you've narrowed down to an idea and set the target audience for your app, you can search the app stores for similar apps, see the number of users who downloaded them, browse their features, review their reviews, and see you soon. This will not only support your market research, but will also bring you closer to the competition. In addition, using these apps, you can use them to find out what they are missing, and find a way to fill the gap they have left, so your application has an edge over existing competitors.

Once you've determined the viability of the idea, in the next step, you'll need to mark a timeline and the specific goals you want to achieve against the milestones.

Step 2: Design

Now that you've identified your audience, budget, capabilities, and timeline, it's time to engage in designing and visualizing the features of the app and its interface. There are several ways to go through the design phase of the mobile app development process.

Storyboarding would be a visual record of your users' journey as they navigate through your app and explore various features. When storyboarding you should note the following:

● Visualize the exact layout of each screen in the app and place each item, including banners, buttons, and icons, in the right place.

● It's always good to have a unique user interface as long as you make sure the user experience is not compromised.

● Your app's screens should always be aligned with their primary goal. Your user should not feel lost while using your app.

● Experiment with the layout of your screen. Determine whether resizing a button or placing a symbol is aesthetically and functionally better.

When you have completed the functions and appearance, you will need to start with the technical details next.

In the final phase of the design phase, a prototype is created.

Step 3: Development

The point at which you start setting up developer accounts in app stores where you want to publish the app. Previously, however, the mobile app development process consists of several phases, as follows:

1. The alpha phase is the phase in which only the core features of the app are developed but not tested. At this time, the app can barely function and has many bugs and glitches that need to be fixed.

2. In the beta phase, all key functions and features of the app will be integrated, and the app will have to undergo a series of light tests. Although most bugs are fixed, some are left over. However, after this phase, the app can be selectively shared with some external users for testing purposes.

3. The release phase is the last phase in which each error was identified and resolved after several rounds of testing. The app can finally be shared with the audience.

Step 4: Testing

Each iteration allows you to do different kinds of tests, including the following:

● Bump test to check if the functions work exactly as they are needed

● The usability test asks new users to test the features for usability and navigation

● Performance tests are performed to ensure the least response time for each task your app performs

● In the Fit and Finish test, designers can test all features and screens of the app to make sure that the developers lived up to their expectations when designing the app

● In the regression test, as already mentioned, all functions are repeated in each phase

● In device-specific testing, as the name implies, the app is tested on different screen sizes and with as many different operating system and device combinations as possible to ensure the versatility of the app. Tools like Google's Firebase can help emulate this. However, practical tests for some leading devices are always preferable.

● In User Acceptance Testing, your app is tested by the target users and receives feedback about each feature

Step 5: Start

The main goal of this phase is to get a good number of downloads for your app. And that requires a lot of work, which can be divided into the following steps:

● Similar to SEO, app store optimization is critical to a successful start. There are just under three million apps in both the Google Play Store and the Apple Store. To attract attention, you need to pay close attention to the appearance of your app – the keywords, the description and name of the app, and so on.

● While the App Store is eventually downloaded by users, it's important that your app's website rank high in search results. So SEO is something you need to do for your app and your app's website.

● If you're talking about websites, your app's website or landing page needs to be linked by describing the app in the App Store. In terms of content, on this page you can see everything from screenshots to frequently asked questions.

● Exclusivity is another element that can help ensure the success of your launch. If you invite selected people to use the app as a beta user prior to launch and consistently link it to quality content, you will receive a large number of initial downloads after launch.

● In addition to the organic reach you want to achieve through your social media, you must conduct paid promotions on Google, Facebook, Instagram, Twitter, and other social media platforms based on your audience to reach and engage a broader audience installations.

● One buzzword in today's digital marketing world is influencer marketing, which has succeeded in replacing PR in many ways when it comes to spreading awareness of apps through word of mouth. Find the influencers who could use your app and connect with them to develop their follower base.

Step 6: After the start

A successful start does not mean that your app has overall success. Post-launch monitoring, analysis, updating the app to fix errors and crashes, listening to social media, reviewing reviews, and answering these questions are all important steps to take after launching an app.


architecture – How can zipped HTML packages best be distributed to a global audience?

ePub uses a compressed format:

Sorted list of files in the OCF ZIP container

Mime type
META-INF / container.xml
META-INF / signatures.xml
META-INF / encrypt.xml
EPUB / How you like it
EPUB / book.html
EPUB / nav.html
EPUB / images / cover.png

The content of the mimetype file

Application / Epub + Zip

The contents of the META-INF / container.xml file


and allows embedded video:

Audio or video embedded in an EPUB file should be included in HTML5 tags, as in the following examples:


5 ways to increase traffic to your website

Maintaining visitors is an important measure, as many visitors do not immediately become customers but have to go through several phases in advance. You should not be discouraged by those who visit and leave your e-store without buying, or come and go to your website without communicating with you. Speaking of which, there are many different ways to increase visitor retention on your site, and here are five of them. Several mobile app companies are following these 5 ways to keep visitors on their website.

1. Average order value

The first thing you need to realize is the fact that the higher the average order value, the more research your audience needs to invest to make the leap. This is one of the simplest calculations, since only the total income has to be taken and divided by the number of orders. However, all of this is just a means to an end and what you are really aiming at is customer value. The total customer value is calculated by multiplying a purchase event by an average order value. Keep in mind, however, that depending on the industry, promoting one or the other may seem like a good idea.

2. Customer support

Nowadays, Internet users are widely used to doing their own independent research, which does not mean they do not value positive help from your side.

First of all, your product descriptions are a perfect model of what a non-invasive customer support can be. Secondly, by reliably providing good service, you are considered practical and assertive, motivating more and more viewers to stay. When you make sure that your audience's interactions are fast (through chatbots or automated instant email replies), you are highly favored by them.

3. Use the right digital marketing technique

The next thing you want to understand is that the way your customers reach your site is very important. That's why you need to make sure you reach each population group in the most appropriate way and make your brand ubiquitous in the digital environment.

Of course you need to avoid black hat techniques at all costs. Be transparent, as it is better for your target audience not to click on the link than to enter your domain and leave immediately. This will increase your bounce rate, which is exactly what we are currently trying to achieve. To make a long story short, using the right kind of marketing at the right time is just as important as the content itself.

4. visitor tracking

By reviewing a man's activity on your site, you'll be able to tell what he's up to without much fuss. In this sense, if you leave without a purchase, you could target and make an offer as you have recently considered. For example, giving them a 25% discount on something they have already seen on your page can very likely result in them returning for a purchase. In addition, offering items from a comparable class could cause you to come back and give your e-store a different opportunity. This also modifies and adjusts the involvement of a buyer to a certain extent, which, on the other hand, builds an unusual bond between them and your image.

5. A recommendation engine

The exact opposite, which you need to understand, is the way that in the advanced world nobody is elite to a blog, a blog, an e-store and an online miracle. Aversion to the usual rivalry of the business world, if a man buys from your rival, he will not buy from you. Regardless of what is to be expected, a man fascinated by your industry can pay attention to more comparable substances, things and offers. When you find out how to be prescribed to someone, you can increase your chances of getting a reliable guest. All in all, the guests you reach are usually qualified leads.


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