Brand consistency in marketing materials

Hello!

I'm just wondering what software you use to ensure the consistency of marketing materials in multiple offices and marketing campaigns.

For example, suppose you have an agency with multiple offices, and people in those offices sometimes need to create marketing materials (this can be for both print and digital media) based on predefined templates. This template should be brand compliant and should be created at the company headquarters, for example, by the marketing department.

Brand consistency refers to a match between the template and the company's brand guidelines (correct brand colors, fonts, font sizes, branding, etc.). Suppose they are business cards or print ads. The employee can open a template and change some fields such as name, address, e-mail, and so on. However, a general layout of the business card or ad can not be changed. Then he can save or print it as a picture.

It should save a lot of time and money for multi-office organizations, such as real estate agencies or companies that offer their customers franchise opportunities. You need to make sure everyone who buys a franchise uses the same branding rules in their marketing campaigns and materials.

I'm asking because I have my own desktop publishing tool that is now used for other purposes but can be used to solve this problem. I already support most of the features described above (custom editing, high-resolution documents, layout layout locking, brand fonts uploading, etc.). I still have no way to create a template library, but that was not our original goal, as we originally designed it for other purposes.

Now we are looking for a niche where some real-life problems can be solved. That's why I write this post. You may have a problem in your organization where this tool can be used.

I feel that it will be very useful to many companies, but it would be great to get feedback from people and to know what the actual business owners think about it.

It would be great to hear your opinion. Your companies may have such problems or you may already be using software to solve the problem.

Domain name of a foreign brand

I have a 20 year old domain name of a foreign trademark (currently not protected in the US) used to sell imported items with this branded product in the US. This foreign brand is likely to have a trademark in its own country, but not a US trademark. They export their products and there are several importers in the US and several retailers. I took the domain a long time ago and redirected that domain to a vendor section of my site that sells its product. One of the importers of this brand is trying to overcome the wrestle control and claims to represent the foreign land that I suspect is not true. He claims he filed an ICANN domain suit. So I'm wondering what options I have in this issue. I do not use the domain in "bad faith", but sell the actual product of the Foriegn brand.

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WHMCS (or another brand) or internal hosting automation software?

We are a small but well established hosting company and have been using an internal billing system for some time. Unfortunately, it's not rich in features (in fact this is an understatement – it's just a very low-automation billing system) and customers seem to need a more integrated and automated system that we practically do not have (customer area, order history) , Order, billing, support – all in one place). Most of the features we lack were not skipped, as this would be very difficult to add, but mainly because of serious security concerns (we would prefer to be less developed but more secure, but this requires a lot more manual work, except that we do we do not meet customer expectations).

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2. We rely on WHMCS or other commercial system, but also need to be heavily customized.

In the first case this will take a lot of time and effort, and we will make many mistakes and generate many sluggish functions, but at least it will be our mistakes, and we have MUCH more control over the pace of development and the published functions, and we would do so. and know by heart (I read in the WHMCS forum that lately many features have been released, but also many bugs). So our bugs will drive us crazy instead of the WHMCS. In reality, it would be safer than WHMCS (as a developer we are not security conscious or anything else), but as our own system used only by us (since our code is not used by anyone else) it will be far less exposed than in ours In comparison to the statement that WHMCS may ultimately have globally known vulnerabilities, it would be far more likely to be exposed to a somewhat knowledgeable attacker who attacks us.

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    Aaron
    Bah humbug
    Forum Sponsor

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  • rich

    rich
    Dear contributor
    Dear contributor

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