The beginning of a new year often brings with it innovations and advances that change the world of digital publishing. To keep pace with these trends, it is critical for publishers to be able to improve their platforms. In addition to accessing new segments before the industry recovers, you can also use new techniques to improve your key metrics.
In view of all the above, it can be difficult to keep up to date with all news, especially if you do not find compressed information. Let's take a look at some of the hottest trends that will affect digital publishing in 2019.
Google Article Proposals and Apple News
Picture via Clickseed
Referral traffic has always been left to search engines and social media platforms. Thanks to a new report from Chartbeat, we now know that the recommendations for Chrome mobile articles have become the fourth largest referral source.
Yes, you read that right, the traffic comes directly from the mobile Chrome browser is fourth in the recommendationsjust behind Facebook, Twitter and the Google search engine. The study shows that traffic with proposed articles increased by an impressive 2,100% in 2017 alone.
If you are not familiar with them, Chrome's article recommendations will be displayed whenever a person opens a new tab in their mobile browser. These suggestions will be personalized according to your search patterns and other data Google collects on user behavior.
To capitalize on this trend, you should create content optimized for the recommended items. First, you want to implement Google AMP because more than 70% of the content in Chrome has been upgraded.
You can also increase the likelihood that proposed articles will be displayed by creating email subscribers. Google gets a lot of personalization data from Gmail accounts. Providing your company's e-mail address may increase the likelihood that an article will be displayed.
Vertical content layout
Vertical content refers to the parts designed for smartphones. As the name suggests, they are arranged vertically. According to a recent study by Animaker, these videos are 58% more effective than their horizontal counterparts.
According to the same study, the cost per impression for vertical content is also lower. Publishers should start developing this type of content, especially given that users spend more time on their mobile device than desktop devices.
Adblocking is still an important topic
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Although the DSGVO has led to considerable hysteria, ad blockers still pose a constant threat that robs the publisher of impressions. In the United Kingdom alone, some 12.1 million people use ad blockers per month, and the number is rising.
To avoid this, you can set up messages that prompt users to remove their ad blockers or put your website on the whitelist. Some platforms choose to completely lock their content and only provide access when users disable the ad blocker. However, this setup usually works best for publishers who have a loyal base of followers.
Veering removed from Facebook
It is unclear whether they are security issues, management issues or any other reason. However, publishers avoid Facebook as much as possible.
While still a solid source of referral traffic, many publishers are beginning to diversify their portfolios and prepare for the possible demise of the social media giant.
Alternative platforms, such as Snapchat and Pinterest, are becoming a crowd pleaser and require the criteria of not being connected to Facebook and still delivering a large number of referrals.
Diversification of sources of income
Transfer your content with a new push service for publishers
Not only do publishers try to turn their backs on Facebook, they also try to find additional sources of finance in addition to advertising. The content has always been great, and the platforms that produce the best content ask for subscriptions or memberships that generate additional revenue.
Optimize the voice search
Some forecasts assume that by 2020, 50% of all searches will be performed via voice search. This means you need to optimize your content for voice search. Long tailed keywords tend to get better results, but you must also use a schema structure to support the speech search algorithm.
Do you follow these trends?