Picking the Wrong Niche
A lot of people pick the wrong niche to work in and this is the biggest mistake you can do and can ensure your business fails. Picking a niche these days takes time and a lot of research. You donâ€™t want to sell what everyone else is selling. Do some research to see what you can do differently if you want to be in a hot market selling products.
Targeting the Wrong Audience
You need to make sure you are targeting the right audience. If you are interested in the weight loss industry, you want to target people who are overweight and looking to lose weight; not necessarily those that are elderly and skinny to begin with. If you are working in an industry that caters to women make sure you leave the men out of it.
Buying a List
Many people think that buying a list is going to be their best option, and in fact, this can be one of the biggest mistakes. Buying a list can mean outdated information on a person as well as people who are no longer in the market for what you are offering. Some people never even had an interest to begin with. For the most part these people on this type of list donâ€™t even know you and never even opted in to receive calls or e-mails from you.
Adding People Without Their Permission
One of the worst things you can do is add people to your e-mail list without having their permission. People donâ€™t like being spammed and by adding them without them asking is spamming them. This can get you in a lot of trouble and this is by far the worst mistake you can do especially if you are trying to grow your online business. Adding people just takes away from the credibility your company offers and can spread fast that you are spamming people.
Using an Opt-In You Think Works
Every business needs to start out somewhere and when it comes to list building this can be hard for newbies. You might see an opt-in form on another website and the person claims that it works. However, it does the complete opposite. They may not even have received any opt-ins and if you take that same form and use it, chances are you wonâ€™t get anyone interested either. You need to tweak it and see what is going to work for your business in particular. Building a list can take some time, but if itâ€™s done right youâ€™ll have a list in no time.