Less than a week until Chrome 80 is released and publishers should be ready for anything Google brings to the table.
Are the latest version of push notifications blocked?
What happens to your winnings?
Do you need to change your site?
Let's dive right in and find out all the details.
What are these updates about?
Chrome recently announced that it plans to change the push subscription on some websites.
In certain cases, the permission request is blocked automatically. Instead of the conventional popup of the authorization dialog, a bell symbol is shown in the address bar.
- This change does NOT affect all websites
- Even if the permission request is blocked, users can still subscribe to push notifications manually
- These updates affect both desktop and mobile websites
How does Chrome decide when to block?
According to Chrome, there are two scenarios in which a push opt-in request can be blocked automatically:
- The website has low opt-in rates – The majority of users have blocked push notifications on this website. It is important that websites with high subscription rates are not affected.
- A user constantly blocks push notifications on all websites – Users who don't like this communication channel never subscribe to it anyway, so you don't lose anything.
How do I get more subscriptions?
We've summarized the recommendations from Chrome and our monetization specialists on how to increase your push notifications profits and improve the UX of your website.
1. Note the user trip
Find the right moment to display the authorization request. Do not ask users to log in the first time they visit the website. We recommend postponing this moment and waiting for the user to become familiar with the content of your website.
2. Explain what will happen afterwards
It is important that a user understands why he should subscribe, what advantages he has and what will happen after the subscription. Compare these opt-in requests:
No information, but a lot of requests
Here are some better examples:
3. Make it clear whether the subscription is required to use any function on your website
If certain features of your website depend on the push subscription, notify users. For example, if you make money with Content Locker, explain how it works and don't implicitly ask them to sign up.
We recommend testing Content Locker – a tool you can use to increase your monetization income!