Nowadays, smartphones are being used more and more often to handle every little task, from paying bills to online shopping and net banking. As more and more people use their smartphones and tablets to surf the Internet, Internet traffic generated by mobile devices increases exponentially from year to year.
It is clear that today companies can not ignore the importance of web design. The One size for all devices method is no longer an option, but the prerequisite for running a successful website.
What is Responsive Web Design?
A mobile website designs and encodes a website so that all the elements of the website (text, images, video players, screen layouts) can be seamlessly adapted to a variety of devices – from the desktop to the smartphone to the tablet. This method provides a similar viewing experience on all devices without having to scroll, pan, or resize the content.
Why is Responsive Design so important?
Googlebot searches websites to index the data on the sites. Prior to responsive design, mobile sites and desktop sites for the same site had different URLs and HTML codes. Therefore, Googlebot had to crawl and index the same content multiple times. Responsive design loads the website on the same URL. Therefore, Google does not need to crawl twice and keep a separate version of the same site. This directly helps to increase your ranking – and makes your SEO efforts more effective.
Plus, it's far more appealing to your end user to see and share content that is the same across all media – and the increased user satisfaction makes Google happy as it makes it easier to classify your site.
A site to manage
It's hard enough to run a single site well and be consistent. Updating and updating multiple sites is an even more difficult task. A mobile-only site contains only a fraction of the content and images associated with the desktop site. This leads to disappointment between users who expect similar content and accessibility on both websites. If you choose to remove content from the mobile site, your user may move to a different location for a better user experience.
Improved user experience
On a mobile-friendly website, you can provide your users with the best possible user experience regardless of the type of devices they use. Because a responsive design interprets the content in a beautiful way, users do not have to mess around with their devices to read, load, or zoom text or content. As the content automatically adapts to the user's screen, it results in less user frustration. This ultimately increases customer loyalty as users find fewer excuses to leave your site.
Responsive website design services not only provide support for current devices, but also provide the best opportunity to support new screens or devices in the future. Responsive designs are more fluid – meaning that regardless of the screen sizes that will be released in the future, your website is already prepared for these screen sizes and offers your customers the best possible experience.
With the exponential growth in the number of mobile devices, responsive design is the strongest way to effectively market your website and brand. A Custom Software Development Company helps design a responsive website that keeps users coming back to the site regardless of the device they're using. Responsive website design services help to create a dynamic web presence that projects the right image of your brand and your business.