We had a discussion with an economist about the concept of UX Debt. At a certain point, I wanted to explain that not all UX processes can be measured in a quantitative or monetary way, but that there are processes that can only be measured using qualitative methodologies. And that they have a “return”, only that it is not measured in the same way as an economist would do.
Example of this is Urban UX, some forms of CX, some forms of branding, etc.
The question is: is there a name or concept similar to “Return on Investment” only for these measurements that are not quantitative, but qualitative and symbolic?