How To Set Your Site On SEO – An IntroductionThe
This starts from scratch, so sometimes it's boring and obvious, which I have to apologize for, but many people have wrong preconceived ideas that I wanted to clarify.
What is SEO?
Search Engine Optimization alters your website to bring your site up in the search engine results page (SERP). This can be broken down into off-site and on-site SEO, which I explain below. The Google algorithm takes into account more than 200 things when deciding on the SERP, and it is assumed to be updated or optimized every two to three days. Because of the secrecy of the algorithm, most SEO analysis and tips are based on experience, well-founded assumptions, and leaked code, so they can be interpreted. Nothing is carved in stone and it keeps evolving, growing and updating.
Off Site SEO
This is the most important part of SEO, but generally the part over which you have control over the lease. Basically, there are links that point to your site, but the location of these links on other sites, the title and keyword of the link, and the content and meaning of each page are taken into account. I'll explain the importance of this information later, but basically you want lots of links to your website from high-quality, well-known sites with similar content.
On site SEO
In this case, change your own website to get better SERP values. It's the part you have more control over, so I'll focus more on that.
Warez-bb.org is a good example of a site with great off-site SEO and terrible SEO on the ground. Everyone points to wbb and says it's great, but because of wbb's content, all pages are hidden from Google.
An example of a Warz site, which probably has a better SEO site than off-site, is warezlobby.org. This website also gets a lot of traffic from Google, but would not have so many people referring to it. Instead, there are good URLs, titles, meta tags, and other local SEO techniques that contribute to what I'm explaining now.
This is the part that appears on the Browser tab, and also the part that appears blue and underlined in Google. You want to balance keywords and text, which attracts Google's attention. It is generally determined by the title of the post by the uploader or the poster on your website. If there are uploaders who are reading this, try to keep your titles clean and legible, with no fancy characters or dots appearing between words. This will generate additional downloads for you. From a webmaster's point of view, you should have it so that it's not just the title. An example where it was really bad was in HQ uploads, where each title was "Free Rapidshare Downloads – HQ Uploads", regardless of what the post was. It's amazing how many "SiteName.com – Powered by vBulletin" have for their index, who really need to give up now.
I also do not have "Site Name – Avatar 2009 DVDrip" like Insanecoder or worse like Just4freeplanet.com. You want to keep the keywords, in this case Avatar 2009 and DVDrip, as close to the front as possible. Therefore, it would be better to have "Avatar 2009 DVDrip – Site Name", such as Warezlobby, Realwarez, etc. If the name of your website is not filled with a keyword, you will not have it in the title, as this will reduce the meaning. Using insanecoders as an example, it would be better for them to have "Avatar 2009 DVDrip" because their name is horrible from a keyword perspective. Their other option is to do something like the Warz Forum, where they have the tiling of the post followed by selected keywords, even if they think they are too many and some titles are too long.
Keyword Meta Tags
Keyword meta tags are not considered by Google, but they are read by Yahoo, but they are given very, very little importance. However, Google reads them and if you add too many keywords, Google penalizes you as a donkey. Yes, so smart. It is recommended that you have no more than 10 keywords. Having hundreds of keywords only slows down the loading of your page. You want dynamic keywords that come from the content of your page. Having keywords like Warez, Download, Free and Rapidshare is pointless. The keywords must match the words in the page content for them to work properly. You do not really have to worry about keywords, just hundreds of keywords.
Description meta tags
That's pretty important. While Google is reading and being considered, it's more important in my opinion, as this is the text that appears under the title in SERP. They want it to be relevant and attract the attention of Google users. Google shows two lines of text from the meta description. Most forum SEO mods take the description from the content of the post. For this reason, uploaders should always include relevant text in their posts. Not just a screenshot of imdb or a screenshot of an info file.
In the past, more attention has been paid to this topic, but it is taken into account in the calculation of the SERP. In this case, the URL is renamed to include the title or specific keywords. For example, sitename.com /showthread.php?p=227370 has been renamed to sitename.com/movie/avatar-dvd-2009-227370.html. Here further search terms were added to the URL. They are usually taken from the title of the post. You want the keywords to be as close to the front as possible and as few stop words as possible. For this reason, it is not advisable to redirect your website to a folder such as Forum or Forum. For example, sitename.com/forum or sitename.com/board as further stop words.
Pictures – General
Search engines like Google can not read images. They prefer text. For this reason, you can add old and title tags to images to show not only search spiders but also visually impaired people what the images are. This is a great way to add extra keywords to your pages. Hover over a picture in a post on HQ-Uploads.com and you'll see text with more keywords. This is more difficult to achieve in forums as an uploader. You can, however, name the pictures. Instead of having images like tinypic.com/15eebg0.jpg, you can, for example, theimagehosting.com/avatar-movie.546.th.jpg Add more keywords to your page. For webmasters, you can add more keywords by using old tags and appropriate names for all your pictures. For example, have your logo named "sitename-home.jpg" instead of "logo.jpg" and an old tag labeled "Sitename logo – more free downloads" or something similar. If you have a guest banner or custom icons, add alt tags to the images, and name them appropriately to add more generic Warz keywords. For example, download-music.jpg is better than forum8-icon.jpg. Everyone can see a forum icon pointing to music or a movie. Google can not do that.
Links – General
Some general hints and tips for links will follow soon!
Content – General
It is difficult to keep control over the content of posts, which are usually done by uploaders. However, you should pay much more attention to the posts you post and send to DDL sites. Because these sites refer to the pages when submitting backlinks, if the content is good, they have a much better chance of getting a high SERP value than the posts in your forum.
You want a text that describes the download. For example, For movies, there is a plot, imdb link, actor, release group, genre, etc. This is important because users have difficulty finding movies like "Up" by Disney Pixar, so extra help and keywords are useful are.
For good examples of posts, check out all of Mr-R-T's on HQ-Uploads.com, for example: B. Movies: include a description of movie, actors, imdb link, information, etc. Anything visitors might be looking for. Remember that bold words are particularly important.
Content – Keywords
Where keywords should be and how often in the near future!
Remember to submit your Sitemap to the Google Webmaster section and Yahoo Site Explorer. Another thing you should add is a robots.txt file. More tips and tricks soon!
Server and hosting
Some time ago, part of the Google algorithm leaked. It was the part regarding the loading time and speed of the page. It showed that Google took into account the page load time of a website, the location of the server, and the frequency with which the website was inactive or not. So it's important to have a fast, reliable host with good uptime, not just for your members, but for a good SERP
Dead links and error pages
Nobody likes dead links, but they happen, so you should have error pages to help members and search engines through your website. Most shared hosting allows custom error pages, and you should use all major error pages such as 400, 401, 402, 403, 404, and 500. Google does not like sloppy websites with lots of missing pictures, dead links, missing pages, etc. So try and keep them to a minimum and keep the site clean. I'm not talking about inappropriate Rapidshare and Hotfile links. I'm missing forum icons, button images, missing pages, and so on.
Blackhat Techniques – Avoiding Illegal
Blackhat is the name for changing your website to get better SERP. This is usually like showing Google something that real people do not see. The simplest example is to use additional keywords on the page that have the same color as the background. This means that people can not see the text, but search engines this is called keyword stuffing. Other examples include redirecting searchers to various pages filled with keywords and links.
This is extremely illegal and Google is constantly improving the algorithm for finding these sites. If you get caught, Google will lock you and it may take several months for the white list to reappear. An example of a high-profile website banned from keyword stuffing was the German BMW Car website, which was banned by Google a few years ago.
Generally, people who offer a lot of traffic or visitors use blackhat techniques. I strongly advise against getting rid of them as it is not worth the risk.
Feel free to distribute this, but a reference would be nice. It is currently in draft form and I will add more soon. In particular, keyword targeting that I did not really handle, and back links and how they work. Feedback and comments are welcome