The difference between writing content and writing texts.

I have been asked this a few times. It seems some people here do not fully understand the difference. Sure the prices are between the two. A copywriter can easily earn $ 100,000 per year, while the author of articles (content) usually receives $ 25,000 a year, perhaps up to $ 35,000 if he appears to a large regular customer.

So what is the difference and why the big inequality between the profits? Well, simply put, writes a copywriter for advertising or marketing. He / she will understand the inner life and the peculiarities of the advertising world. As a rule, it is often companies hiring the copywriter, and the money is not a deterrent to the contract.

In terms of the content (article) writer is asking for entertainment. The client wants to attract or attract an online audience, and usually can not afford high prices, especially when it comes to what is required.

Feel free to add this thread if you are a customer, an article writer or a copywriter. I hope that removes the difference between the two spellings.

vbscript – VB Scripting Excel: Find matching column texts and send emails from matching texts to Excel

I have an excel file (Resource_Report.xlsx) with different columns like below.

ResName PrimaryRole Email

Ram (z123) MC_PLM_Team Architect (TA), MC_PLM_Software Developer

Sham (Z003) MC_PLM_Chief Product Owner (CPO)

Arun (z789) MC_SW Developer / Designer ES / HMI / NET

Achal (z234) MC_PLM_Team Architect (TA), MC_PLM_Software Developer

Girish (z213) MC_PLM_Chief Product Owner (CPO)

Ivan (z333) MC_SW Developer / Designer ES / HMI / NET

I want to search the resources associated with the same primary role (for example, MC_PLM_Chief Product Owner (CPO) is Sham (z003), Girsh (z213)) in the Excel list.

1. After the search, resources should be displayed with matching roles.

2. In addition, an email with the name of the primary role should be sent to all matching resources. (Eg Sham (z003) – MC_PLM_Chief Product Owner (CPO)), Girsh (z213) – MC_PLM_Chief Product Owner (CPO))

Must write a vb script to do this. Pl. Help me

Network – My husband is the administrator and can read e-mails and texts

My husband bought and registered my iPhone, iPad, I look and MaC. He is the administrator of our private server. How do I completely withdraw from his abuse of power? Can I move away from the server? Is that so and that takes care of the problem, what do I do then? How do my devices work then? I am quite unknown to the technology. Please do not offer marriage counseling to encourage me to divorce. I have a therapist for this. Thank you for your help. I know he can also track my whereabouts on my devices. Help.

directx – GDI / DirectX7 UI Framework with input fields / buttons / texts / Windows

I'd like to add some custom HUD items to an old game that uses a mix of DirectDraw / x7 / gdi. I have used several functions and can essentially write text and read mouse input. Before I create my own UI framework, I like to ask if anyone knows of an existing old or new project that only works for GDI or DirectDraw / x7.

Currently I'm using DirectDraw7-> CreateSurface () to get a new interface for each HUD element and then use DirectX7 DDrawSurface-> GetDC () to paint with GDI, for example. SetBkColor, SetTextColor, TextOutA for drawing text. Then I call ReleaseDC () and use the DirectDraw7 BLT function to draw my HUD DDrawSurface back onto the screen.

Is there a UI library that can work with GDI as the rendering target of DD? I can not use OpenGL or later versions of DX (8.9etc).

Audio – MP3-Player displaying / downloading texts (txt / lrc / embedded)

On other platforms, I am used to software that plays MP3 files and downloads txt / lrc texts from the Internet.

Which Android apps can download and view text? (or at least display the lyrics if they are stored in the folder)

The Android app mini-plug fails on my device and it also seems that it has been removed from the game

Mobile toolbar at the bottom of the screen with texts / numbers

Keys play an important role in the conversation between a user and the system. Therefore, I always try to make them look like "obvious" buttons, stand out, and place them in a place where users have no need to hunt for them.

When I feel my buttons overfill my interface, I try to balance the layout with a contrast between the buttons between the buttons. I've just put together an idea for your screen, and not deviating from your base color is a good idea so your screen does not become overly cluttered.

Enter the image description here

Avoid the most common SEO mistakes

Optimizing your website and blog is an integral part of your content marketing approach. As SEO changes, it remains on the marketers' plans, as it is a powerful way to bring visitors to the sales outlets of your company and channel them to your sales funnel.

SEO methods are constantly growing due to the developments in the search engines and the different views of the users. It's not easy to have the most successful optimization methods, and many companies are being trapped in doing SEO wrong. Rather than seeing big traffic and increasing conversion rates, the results can be quite the opposite.

There are some common SEO mistakes that are hard to avoid. Testing optimization methods is also difficult because you can not validate your methods in real-time because the rules for search engines are becoming increasingly difficult to predict.

As the optimization field continues to evolve, some practices prove effective while others are harmful in the long term. Let's look at the ten most common SEO mistakes you should avoid so that your company's Web site can get the results you want to do your efforts.

1. Choice of wrong keywords

Optimize the keywords for which your website should rank. But do you choose the right ones?

One of the most common mistakes in choosing keywords is to avoid favoring search engines and long keyword users. Although you can define your products and services in a specific way, it's more important to understand what words your potential customers would tell you. Sometimes the terms that you think are right mean something completely different or too general to others. In any case, you optimize all the wrong keywords.

It's best to do your background research carefully before you start optimizing. Using tools like Google AdWords Keyword Planner, Google Trends, SEMrush, and Moz Keyword Explorer can be very helpful in determining the trend trends and matching keywords.

2. Using keyword stuffing

You might think using your target keywords in each sentence of your content would improve your ratings. This approach could not be more wrong. In fact, exaggerating the use of search engine keywords is registered as spam, which means that your SEO performance is actually compromised.

That's why keyword stuffing or exaggerating your intended keywords is not critical to your SEO success. Such an approach would make your content unnatural and unusable for the proposed audience. In fact, Google uses a special semantic search called Latent Semantic Indexing (LSI). This program can detect the topic of your content without having to fill your content with duplicates of your target keywords.

3. Create content that is not about your keywords

Another common drawback to SEO optimization is creating content that is not about your keywords. The problem is, you want to rank for a specific keyword, but you can not focus the text on your target topic. Search engines like Google must provide their users with the most appropriate content for their users' search terms. Therefore, if your content does not match the users, the rank will not be rated well.

This error is often caused by trying to integrate a few different topics into a single content, just because of the use of keywords to create substandard work or to optimize for multiple keywords in an article. Your main goal should be to produce content that meets the needs and desires of your audience, including the right keywords. Then search engines can identify your content as matching the keyword you are improving.

4. Publication of non-original content

This next typical error is related to the quality of your content. While replicating texts used to be commonplace, search engines today punish this approach. Copying and plagiarizing content is implemented as a spam practice and is highly recommended.

Duplicate and thin content just does not work. Instead of splitting off the copy from other locations or using software that "spins" the content into a new form, it pays off to invest in creating original and meaningful texts. This is the only way to make sure that your site is not cut back and behind the search results.

5. Skip Title Tags and Meta Descriptions

Optimizing your content does not end if you include a target keyword in your articles. Title tags and meta descriptions are important elements of SEO that should not be forgotten. Avoiding them means tremendous missed potential for your content. These optimizers are measured by search engines as they crawl your site. If done properly, they can improve the performance of your content.

The additional technical details that content marketers sometimes forget are image tags. The old tags of the visuals that you include in your content are important because they are another sign of how you address articles. Search bots can not see the pictures – but they can read the alt tags and add that information when indexing your pages.

6. Missing quality links

To get the most out of SEO, content marketers should nowadays assume that the quality of the external links contained in the content is more important than their quantity. Because of this, it's better to make sure you're accessing relevant, well-positioned sites with solid characters – not just any website. It is also useful to link to websites that have been linked to you, as this will reduce the traffic in the future.

Another counterproductive practice with links is the use of useless anchor text. This wastes valuable SEO opportunities, as the anchor texts show the reader and the search for bots what the link is and how it can be useful to users. Avoid using "click here" as anchor text, and make sure to select different anchor texts because the same text can be used as spam over and over again.

7. Get lost with your internal links

There are also common mistakes when you add internal links that you should look out for. Of course, you should think about your most powerful pages and consider linking to your content. This is a way to give them visibility and add traction. However, make sure that you do not include internal links just because they are included in an article if they do not fit the topic and focus of the article.

As with keyword stuffing, it's important to keep track of internal links and not overdo them. If the content and links look unnatural, the work will not be appreciated by your target customers. It is also not well treated by search engines, as it can be considered a wrong practice.

8. Do not spend in a fast and mobile friendly environment

SEO optimization is not just about content and keywords, it's also about the quality of your website, mainly about the performance on mobile devices that are the users' first choice today. Google and other search engines can tell if your website is not mobile.
If you have not considered a smooth mobile experience for your audience, your search engine rating may be risked. The same applies to the loading speed, as search engines also occupy a rank. You should not be surprised if a slow website leads to lower SERP results (search engine result pages). You can use online tools like Pingdom and GT Metrix to analyze where the speed issues are coming from and how to fix them.

9. Do not use the power of influencers for social media communication

Optimization also has a social dimension. When you share your content on social media, one of your primary goals is to grab users' attention with a significant online impact. This means the content will be displayed by both your audience and search engines. For this reason, it is important to create associations with such "power users" and to use their credibility to promote your content.

Another aspect is that you submit your blog posts or website promotion to social sites such as Digg, Reddit, or Quora without a & # 39; Power User & # 39; to have. It's much easier to upset your content if the user who shares it is trusted in that network. Building relationships and structured communication with influencers is a critical part of your optimization strategy.

10. Forget about analytics

The only way to find out if your SEO optimization and content struggles work is to track their progress. Many marketers would neglect the numbers, but this is a grave mistake. Setting up and periodically reviewing your analytics is important to your optimization results.

Google Analytics and Google Webmaster Tools are just two of the key tools that help you measure and track the performance of your website. With their help you can see how your optimization works for the different types of content and uses many strategies that you try out.

Search engine optimization is now an integral part of any content marketing strategy. While you will find lots of advice on the internet, it is common to make some typical SEO mistakes. Instead, you should better understand the challenges others have experienced and avoid them in your marketing activities. These ten mistakes have proven to be widespread and can therefore be more easily identified before you create them.