Optimizing your website and blog is an integral part of your content marketing approach. As SEO changes, it remains on the marketers' plans, as it is a powerful way to bring visitors to the sales outlets of your company and channel them to your sales funnel.
SEO methods are constantly growing due to the developments in the search engines and the different views of the users. It's not easy to have the most successful optimization methods, and many companies are being trapped in doing SEO wrong. Rather than seeing big traffic and increasing conversion rates, the results can be quite the opposite.
There are some common SEO mistakes that are hard to avoid. Testing optimization methods is also difficult because you can not validate your methods in real-time because the rules for search engines are becoming increasingly difficult to predict.
As the optimization field continues to evolve, some practices prove effective while others are harmful in the long term. Let's look at the ten most common SEO mistakes you should avoid so that your company's Web site can get the results you want to do your efforts.
1. Choice of wrong keywords
Optimize the keywords for which your website should rank. But do you choose the right ones?
One of the most common mistakes in choosing keywords is to avoid favoring search engines and long keyword users. Although you can define your products and services in a specific way, it's more important to understand what words your potential customers would tell you. Sometimes the terms that you think are right mean something completely different or too general to others. In any case, you optimize all the wrong keywords.
It's best to do your background research carefully before you start optimizing. Using tools like Google AdWords Keyword Planner, Google Trends, SEMrush, and Moz Keyword Explorer can be very helpful in determining the trend trends and matching keywords.
2. Using keyword stuffing
You might think using your target keywords in each sentence of your content would improve your ratings. This approach could not be more wrong. In fact, exaggerating the use of search engine keywords is registered as spam, which means that your SEO performance is actually compromised.
That's why keyword stuffing or exaggerating your intended keywords is not critical to your SEO success. Such an approach would make your content unnatural and unusable for the proposed audience. In fact, Google uses a special semantic search called Latent Semantic Indexing (LSI). This program can detect the topic of your content without having to fill your content with duplicates of your target keywords.
3. Create content that is not about your keywords
Another common drawback to SEO optimization is creating content that is not about your keywords. The problem is, you want to rank for a specific keyword, but you can not focus the text on your target topic. Search engines like Google must provide their users with the most appropriate content for their users' search terms. Therefore, if your content does not match the users, the rank will not be rated well.
This error is often caused by trying to integrate a few different topics into a single content, just because of the use of keywords to create substandard work or to optimize for multiple keywords in an article. Your main goal should be to produce content that meets the needs and desires of your audience, including the right keywords. Then search engines can identify your content as matching the keyword you are improving.
4. Publication of non-original content
This next typical error is related to the quality of your content. While replicating texts used to be commonplace, search engines today punish this approach. Copying and plagiarizing content is implemented as a spam practice and is highly recommended.
Duplicate and thin content just does not work. Instead of splitting off the copy from other locations or using software that "spins" the content into a new form, it pays off to invest in creating original and meaningful texts. This is the only way to make sure that your site is not cut back and behind the search results.
5. Skip Title Tags and Meta Descriptions
Optimizing your content does not end if you include a target keyword in your articles. Title tags and meta descriptions are important elements of SEO that should not be forgotten. Avoiding them means tremendous missed potential for your content. These optimizers are measured by search engines as they crawl your site. If done properly, they can improve the performance of your content.
The additional technical details that content marketers sometimes forget are image tags. The old tags of the visuals that you include in your content are important because they are another sign of how you address articles. Search bots can not see the pictures – but they can read the alt tags and add that information when indexing your pages.
6. Missing quality links
To get the most out of SEO, content marketers should nowadays assume that the quality of the external links contained in the content is more important than their quantity. Because of this, it's better to make sure you're accessing relevant, well-positioned sites with solid characters – not just any website. It is also useful to link to websites that have been linked to you, as this will reduce the traffic in the future.
Another counterproductive practice with links is the use of useless anchor text. This wastes valuable SEO opportunities, as the anchor texts show the reader and the search for bots what the link is and how it can be useful to users. Avoid using "click here" as anchor text, and make sure to select different anchor texts because the same text can be used as spam over and over again.
7. Get lost with your internal links
There are also common mistakes when you add internal links that you should look out for. Of course, you should think about your most powerful pages and consider linking to your content. This is a way to give them visibility and add traction. However, make sure that you do not include internal links just because they are included in an article if they do not fit the topic and focus of the article.
As with keyword stuffing, it's important to keep track of internal links and not overdo them. If the content and links look unnatural, the work will not be appreciated by your target customers. It is also not well treated by search engines, as it can be considered a wrong practice.
8. Do not spend in a fast and mobile friendly environment
SEO optimization is not just about content and keywords, it's also about the quality of your website, mainly about the performance on mobile devices that are the users' first choice today. Google and other search engines can tell if your website is not mobile.
If you have not considered a smooth mobile experience for your audience, your search engine rating may be risked. The same applies to the loading speed, as search engines also occupy a rank. You should not be surprised if a slow website leads to lower SERP results (search engine result pages). You can use online tools like Pingdom and GT Metrix to analyze where the speed issues are coming from and how to fix them.
9. Do not use the power of influencers for social media communication
Optimization also has a social dimension. When you share your content on social media, one of your primary goals is to grab users' attention with a significant online impact. This means the content will be displayed by both your audience and search engines. For this reason, it is important to create associations with such "power users" and to use their credibility to promote your content.
Another aspect is that you submit your blog posts or website promotion to social sites such as Digg, Reddit, or Quora without a & # 39; Power User & # 39; to have. It's much easier to upset your content if the user who shares it is trusted in that network. Building relationships and structured communication with influencers is a critical part of your optimization strategy.
10. Forget about analytics
The only way to find out if your SEO optimization and content struggles work is to track their progress. Many marketers would neglect the numbers, but this is a grave mistake. Setting up and periodically reviewing your analytics is important to your optimization results.
Google Analytics and Google Webmaster Tools are just two of the key tools that help you measure and track the performance of your website. With their help you can see how your optimization works for the different types of content and uses many strategies that you try out.
Search engine optimization is now an integral part of any content marketing strategy. While you will find lots of advice on the internet, it is common to make some typical SEO mistakes. Instead, you should better understand the challenges others have experienced and avoid them in your marketing activities. These ten mistakes have proven to be widespread and can therefore be more easily identified before you create them.