Mobile app has become an important element in any business. Although it is a fundamental element to accelerate growth, developing an app without targets does not produce favorable results.
Achievable goal and audience for which the app is intended. It is important that you determine if you want to increase the image of your brand or the sale of products, the sale of services, the facilitation of your employees' work, and so on. If the mobile application is directed to your employees, the professionals are from a particular business field, etc.
Intention to expand in the future
It's not the same thing to need a simple application that takes a concrete action that requires something more complex, with many options and content, to build an entire business model. Build the scope of your app and its requirements for the future.
There are certain business models that we are accustomed to gaining experience with using a web browser or browser experience app. To properly identify this point, you would need to do a small study to see how the user experience is evolving in every business. Now you want to publish the mobile application.
Level of user experience
At this point, you need to understand the complexity of the design and the importance you attach to the user experience. It may require a completely customized design with optimal response times that should stand out and be a reference on the market.
The mobile application can be compatible with all operating systems and mobile devices, or we are only interested in a specific operating system such as iOS or An.
Access and use of mobile resources
The mobile application may need to use the push notifications of the mobile phone, the camera (photos, scanning bar codes, scanning QR codes), the microphone (voice recognition), the calendar, the GPS to use the geographic location other to complete the offered functions. For example, Facebook's mobile application accesses mobile notifications to inform us about activities on our wall or profile.
Distribution channel of the application
We may be interested in the user who downloads the mobile application from the operating system market of his smartphone (Google Play for users of the operating system An ♪♪♪♪♪ and Apple App Store for iOS users) or, on the contrary, if you prefer that Users do not need to download anything and access it from the mobile browser.
Offline operation (offline mode)
We need to determine if it is necessary to use the mobile application at times when users may not have an Internet connection. For example, the mobile application of newspapers allows us to download messages when we have an Internet connection and access them when we do not have them, because we are on the go, or simply because we do not want to spend our data bonus and download when we connect us with a Wi-Fi network.
How much money do you want to spend? Because native apps are more expensive than web apps or HTML5 apps, creating a budget plan can select an app that takes into account not only your business goals but your financial plan as well.
If you keep these 9 elements in mind before creating an app, you can be successful in the marketplace. The mobile application is more of a strategy than a technical development. Therefore, components of corporate values and vision must be considered.