The best way to get a .dev domain name before anyone else

There are no fraudulent tricks in the case of .dev, Basically, the more you pay, the closer you are to the front row.

Timeline: If you own a brand, you can get a corresponding brand .dev Domain from 16 January 2019, if you register now. If you do not have a brand, you can purchase a desired domain for a very high fee starting February 19th. The fee will drop until the 28th of February. At this point, anyone can register a domain for the standard fee of the registrar.

Source: get.dev