Nobody here has commented on the significance of the red lights yet, which are fairly key to the meaning.
The sign is informing that the motorway is closed. The traditional way to do this was to flash the red lights on the sign at the entrance to the motorway, while leaving it otherwise blank; as the picture shows, the red lights around the side of the sign are lit. (It’s a still image, so we can’t see them flashing, but those lights are never lit steadily.)
There’s a difference that can be used to tell apart amber lights (which warn of a hazard) and red lights (which close the motorway and can’t be proceeded past): there are four lights of each colour, and for each colour the flashing is done by alternating between lighting two lights and the other two lights, but for amber lights the top two lights alternate with the bottom two lights (flashing “up and down”), and for red lights the left two lights alternate with the right two lights (flashing “left and right”). Even if there’s doubt about the colour (cameras and computer screens can cause trouble sometimes), we can easily see that two lights on the same side are lit in the photo, meaning that they must be red.
Now, a “blank sign with red lights flashing around it”, especially when it’s something as uncommon as a full closure of a motorway or a motorway slip road, has obvious problems with people not knowing what it means. As such, fairly recently, the sign was adjusted to place something on the matrix display as well: this is an “all lanes closed” sign (which is derived from the “various lane closures” sign that @rolinger shows in that answer, but is not the same thing, as it uses red lights rather than amber). The intention was presumably that people who didn’t know what the sign for a full motorway closure looks like, but did know what the sign for a lane closure looks like, could figure out the former by analogy with the latter (and it seems to have worked in the case of @rolinger’s answer!).
Both the lane-closure and motorway-closure signs are documented in the book Know Your Traffic Signs, which I consulted as a source for writing this answer; in my copy, the amber lane-closed sign is on page 90, and red motorway-closed (“all lanes closed”) sign on page 91. There’s an annotation next to the latter image:
Do not enter the motorway when the red lamps are flashing in pairs
from side to side
As a side note, there are two different sorts of lane closure signs: the T-shaped ones with amber lights are a warning (“the lane will be closed, get out of it”), and there’s also a mandatory/legally binding version which uses a red X (“the lane is closed, do not pass this sign in that lane”), together with the traditional red lights. However, only a small proportion of motorway matrix signs are actually physically capable of drawing the red X. As such, on older or smaller signs which don’t have an appropriate display, only the T-shaped display is available for both situations, and the warning versus do-not-pass status is specified purely using the colour of the surrounding lights (if it’s amber, it’s not an emergency if you’re in the wrong lane, if it’s red, you’d better not be in the closed lane).
In the case where all lanes are closed, though, you don’t have any open lanes to move into, and so even people who miss the significance of the colour of the lights (like almost all the discussion in this thread so far seems to have done: only comments by @Bristol and @AndrewLeach point it out) are likely to realise that passing the sign will be a bad idea. So even though the change to add the TT symbol to the sign has caused some amount of confusion between two signs, motorists will still end up doing the right thing (which was presumably the goal of the change in the first place).
UPDATE: Today (14 September 2021), the sign in question was added to the Highway Code, in the section about motorways (it’s documented as part of rule 258. showing the example for a 3-lane road). So there’s now a more widely read source for drivers to learn what it means.