ux field – UX Case Study Portfolio

A good case study for a UX portfolio is one that uncovers behavior problems, tests hypotheses, explore solutions and track results (rather than jumping in directly to solutions and assuming the right problems are being solved).

For example, if the restaurant is lacking customers, there might be a multitude of reasons why. Maybe it’s the food, the staff, location, weather, covid, the prices, the economy, etc none of which are gonna be solved by updating their website.