What is a backlink strategy? – SEO Help (General Chat)

Hi,
A backlink is a link created when one website links to another. Backlinks are also called “inbound links” or “incoming links.” Backlinks are important to SEO.  Backlinks to your website can garner traffic, build credibility, and help your brand rank higher on search engines. That’s why it is vital to make link building a part of your SEO plan. Marketers often ask why link building is important, and if this technique still holds in 2020.